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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q100-Q105):

NEW QUESTION # 100
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within content slot?

A. Under user permissions, select limited template access.
B. Configure Content Blocks to only be usable within approved templates.
C. Configure restrictions within a Content Area for approval block types

Answer: B

NEW QUESTION # 101
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Share data extensions from the top-level BU.
B. Create a local copy of the product data in each BU.
C. Use the File Transfer Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.

Answer: D

NEW QUESTION # 102
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A. Einstein Email Recommendations
B. Einstein Messaging Insights
C. Einstein Copy Insights

Answer: B

NEW QUESTION # 103
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A. Select "Use separate 'Subscription Center' for this business unit" in Settings
B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
D. Select "Subscribers will be unsubscribed from this business unity only" in Settings

Answer: D

NEW QUESTION # 104
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

A. Create multiple versions of the email for loyalty and non-loyalty members.
B. Create dynamic content with a SQL Query activity.
C. Create a template-based email using dynamic content.
D. Create a template and lock content In the template.

Answer: B

NEW QUESTION # 105
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